Interprétation et effets des figures visuelles dans la communication publicitaire: le cas de la métonymie et de la métaphore

Lugrin, Gilles; Bonhomme, Marc (2008). Interprétation et effets des figures visuelles dans la communication publicitaire: le cas de la métonymie et de la métaphore. Studies in communication sciences - journal of the Swiss Association of Communication and Media Research, 8(1), pp. 237-258. Lugano: Università della Svizzera Italiana, Facoltà di Scienze della Communicazione

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Item Type:

Journal Article (Original Article)

Division/Institute:

06 Faculty of Humanities > Department of Linguistics and Literary Studies > Institute of French Language and Literature

UniBE Contributor:

Bonhomme, Marc

ISSN:

1424-4896

Publisher:

Università della Svizzera Italiana, Facoltà di Scienze della Communicazione

Language:

English

Submitter:

Factscience Import

Date Deposited:

04 Oct 2013 15:19

Last Modified:

08 Dec 2016 07:39

URI:

https://boris.unibe.ch/id/eprint/35662 (FactScience: 202434)

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