Interprétation et effets des figures visuelles dans la communication publicitaire: le cas de la métonymie et de la métaphore

Lugrin, Gilles; Bonhomme, Marc (2008). Interprétation et effets des figures visuelles dans la communication publicitaire: le cas de la métonymie et de la métaphore. Studies in communication sciences - journal of the Swiss Association of Communication and Media Research, 8(1), pp. 237-258. Lugano: Università della Svizzera Italiana, Facoltà di Scienze della Communicazione

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Item Type:	Journal Article (Original Article)
Division/Institute:	06 Faculty of Humanities > Department of Linguistics and Literary Studies > Institute of French Language and Literature
UniBE Contributor:	Bonhomme, Marc
ISSN:	1424-4896
Publisher:	Università della Svizzera Italiana, Facoltà di Scienze della Communicazione
Language:	English
Submitter:	Factscience Import
Date Deposited:	04 Oct 2013 15:19
Last Modified:	05 Dec 2022 14:24
URI:	https://boris.unibe.ch/id/eprint/35662 (FactScience: 202434)