Performance Implications of Consumers' Emotional and Cognitive Relationship with Brands: A Differentiated View on Brand Relationship Quality

Nyffenegger, Bettina; Malär, Lucia; Krohmer, Harley (2010). Performance Implications of Consumers' Emotional and Cognitive Relationship with Brands: A Differentiated View on Brand Relationship Quality. In: Proceedings of the 39th EMAC Conference, 1.-4.6.2010, Copenhagen, Denmark. Brüssel: European Marketing Academy

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Item Type:	Conference or Workshop Item (Paper)
Division/Institute:	03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing
UniBE Contributor:	Nyffenegger, Bettina, Malär, Lucia Andrea, Krohmer, Harley
Publisher:	European Marketing Academy
Language:	English
Submitter:	Factscience Import
Date Deposited:	04 Oct 2013 14:15
Last Modified:	02 Mar 2023 23:20
URI:	https://boris.unibe.ch/id/eprint/3905 (FactScience: 208005)