Performance Implications of Consumers' Emotional and Cognitive Relationship with Brands: A Differentiated View on Brand Relationship Quality

Nyffenegger, Bettina; Malär, Lucia; Krohmer, Harley (2010). Performance Implications of Consumers' Emotional and Cognitive Relationship with Brands: A Differentiated View on Brand Relationship Quality. In: Proceedings of the 39th EMAC Conference, 1.-4.6.2010, Copenhagen, Denmark. Brüssel: European Marketing Academy

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Item Type:

Conference or Workshop Item (Paper)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing

UniBE Contributor:

Nyffenegger, Bettina; Malär, Lucia and Krohmer, Harley

Publisher:

European Marketing Academy

Language:

English

Submitter:

Factscience Import

Date Deposited:

04 Oct 2013 14:15

Last Modified:

10 Mar 2017 09:30

URI:

https://boris.unibe.ch/id/eprint/3905 (FactScience: 208005)

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