Performance Implications of Emotional versus Cognitive Brand Relationship Quality: An Empirical Study of Frequent Flyers in the Airline Industry

Nyffenegger, Bettina; Malär, Lucia; Krohmer, Harley (2010). Performance Implications of Emotional versus Cognitive Brand Relationship Quality: An Empirical Study of Frequent Flyers in the Airline Industry. In: Proceedings of the AMA Winter Educators' Conference, 19.-22.2.2010, New Orleans, USA. Chicago: American Marketing Association AMA

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Item Type:

Conference or Workshop Item (Paper)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing

UniBE Contributor:

Nyffenegger, Bettina; Malär, Lucia and Krohmer, Harley

Publisher:

American Marketing Association AMA

Language:

English

Submitter:

Factscience Import

Date Deposited:

04 Oct 2013 14:15

Last Modified:

06 Dec 2013 13:24

URI:

https://boris.unibe.ch/id/eprint/3909 (FactScience: 208009)

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