The Consumer's Judgment of and Response to Emotional Authenticity - A Qualitative Study

Krohmer, Harley; Leschnikowski, Katja (2010). The Consumer's Judgment of and Response to Emotional Authenticity - A Qualitative Study. In: Proceedings of the 39th EMAC Conference, 1.-4.6.2010, Copenhagen, Denmark. Brüssel: European Marketing Academy

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Item Type:

Conference or Workshop Item (Paper)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing

UniBE Contributor:

Krohmer, Harley and Leschnikowski, Katja

Publisher:

European Marketing Academy

Language:

English

Submitter:

Factscience Import

Date Deposited:

04 Oct 2013 14:15

Last Modified:

06 Dec 2013 13:24

URI:

https://boris.unibe.ch/id/eprint/3911 (FactScience: 208011)

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