The Consumer's Perception of the Emotional Authenticity of an Advertising Spokesperson - Theoretical Discussion and Qualitative Study

Leschnikowski, Katja; Krohmer, Harley (2010). The Consumer's Perception of the Emotional Authenticity of an Advertising Spokesperson - Theoretical Discussion and Qualitative Study. In: Proceedings of the AMA Winter Educators' Conference 2010 (Branding and Communication competitive track), 19.-22.2.2010, New Orleans, Louisiana/USA. Chicago: American Marketing Association AMA

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Item Type:

Conference or Workshop Item (Paper)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing

UniBE Contributor:

Leschnikowski, Katja and Krohmer, Harley

Publisher:

American Marketing Association AMA

Language:

English

Submitter:

Factscience Import

Date Deposited:

04 Oct 2013 14:15

Last Modified:

06 Dec 2013 13:24

URI:

https://boris.unibe.ch/id/eprint/3912 (FactScience: 208012)

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