An Exploratory Study about Microblogging Acceptance at Work

Meyer, Paul; Dibbern, Jens (2010). An Exploratory Study about Microblogging Acceptance at Work. In: Proceedings of the 16th Americas Conference on Information Systems (AMCIS) (pp. 1-10). Association for Information Systems AIS

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Microblogging is the new Web 2.0 hype in the media. Techies, politicians, family members and many more use Twitter to keep in touch with their interest groups, their voters or their friends and relatives. We wanted to know whether Twitter can also keep us aware about our team colleagues, how this improves teamwork and finally why Twitter is accepted and used in teams. Based on an action research study about Twitter usage in a team of seven researchers and the findings of prior literature, we attempt to extend the unified theory of technology acceptance (Venkatesh 2003) and adapt it to the specific context of microblogging in teams. Extending the performance expectancy construct, we propose two groups of factors inherent to social software that should be integrated into the UTAUT: the task characteristics of other users and the individual motivations for using social software

Item Type:

Conference or Workshop Item (Paper)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Information Systems > Information Engineering
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Information Systems

UniBE Contributor:

Meyer, Paul and Dibbern, Jens

Subjects:

600 Technology > 650 Management & public relations

Publisher:

Association for Information Systems AIS

Projects:

[235] Social Network Platforms

Language:

English

Submitter:

Factscience Import

Date Deposited:

04 Oct 2013 14:15

Last Modified:

23 Dec 2014 10:29

Uncontrolled Keywords:

Twitter, technology acceptance and use, awareness, microblogging, teamwork

BORIS DOI:

10.7892/boris.3920

URI:

https://boris.unibe.ch/id/eprint/3920 (FactScience: 208021)

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