How Do Consumer Characteristics Affect the Bias in Measuring Willingness to Pay for Innovative Products?

Hofstetter, Reto; Miller, Klaus; Krohmer, Harley; Zhang, John (2013). How Do Consumer Characteristics Affect the Bias in Measuring Willingness to Pay for Innovative Products? Journal of Product Innovation Management, 30(5), pp. 1042-1053. Wiley 10.1111/jpim.12040

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Item Type:

Journal Article (Original Article)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing

UniBE Contributor:

Hofstetter, Reto; Miller, Klaus and Krohmer, Harley

Subjects:

600 Technology > 650 Management & public relations

ISSN:

1540-5885

Publisher:

Wiley

Language:

English

Submitter:

Daniela Herzog

Date Deposited:

28 Nov 2013 11:19

Last Modified:

14 Sep 2017 01:50

Publisher DOI:

10.1111/jpim.12040

BORIS DOI:

10.7892/boris.39405

URI:

https://boris.unibe.ch/id/eprint/39405

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