Authenticity in Advertising. Design and Success Factors

Leschnikowski, Katja (2010). Authenticity in Advertising. Design and Success Factors. Norderstedt: Books on Demand

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Item Type:

Book (Monograph)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing

UniBE Contributor:

Leschnikowski, Katja

Publisher:

Books on Demand

Language:

English

Submitter:

Factscience Import

Date Deposited:

04 Oct 2013 14:08

Last Modified:

05 Nov 2018 15:19

Additional Information:

Dissertation Universität Bern, 2009

URI:

https://boris.unibe.ch/id/eprint/403 (FactScience: 198510)

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