Marktsegmentierung im Sport

Nagel, Siegfried; Schlesinger, Torsten (2013). Marktsegmentierung im Sport. In: Nufer, Gerd; Bühler, André (eds.) Marketing im Sport. Grundlagen und Trends des modernen Sportmarketing. Sportmanagement: Vol. 2 (pp. 93-114). Berlin: Erich Schmidt

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Item Type:

Book Section (Book Chapter)

Division/Institute:

07 Faculty of Human Sciences > Institute of Sport Science (ISPW)
07 Faculty of Human Sciences > Institute of Sport Science (ISPW) > Sport Science III

UniBE Contributor:

Nagel, Siegfried and Schlesinger, Torsten

Subjects:

300 Social sciences, sociology & anthropology > 330 Economics
700 Arts > 790 Sports, games & entertainment

ISBN:

978-3-503-14119-7

Series:

Sportmanagement

Publisher:

Erich Schmidt

Language:

German

Submitter:

Rahel Spring

Date Deposited:

24 Feb 2014 16:52

Last Modified:

05 May 2014 15:09

Additional Information:

3. Auflage

URI:

https://boris.unibe.ch/id/eprint/40469

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