A review of team identification and its influence on sport sponsorship effectiveness.

Schlesinger, Torsten (2013). A review of team identification and its influence on sport sponsorship effectiveness. In: Söderman, Sten; Dolles, Harald (eds.) Handbook of Research on Sport and Business (pp. 435-455). Cheltenham: Edward Elgar

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Item Type:

Book Section (Book Chapter)

Division/Institute:

07 Faculty of Human Sciences > Institute of Sport Science (ISPW)
07 Faculty of Human Sciences > Institute of Sport Science (ISPW) > Sport Science III

UniBE Contributor:

Schlesinger, Torsten

Subjects:

300 Social sciences, sociology & anthropology
700 Arts > 790 Sports, games & entertainment

ISBN:

978-1-84980-005-1

Publisher:

Edward Elgar

Language:

English

Submitter:

Torsten Schlesinger

Date Deposited:

07 Mar 2014 10:55

Last Modified:

10 Jan 2015 11:23

BORIS DOI:

10.7892/boris.42222

URI:

https://boris.unibe.ch/id/eprint/42222

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