"Old proverbs in new skins – an fMRI study on defamiliarization"

Altmann, Ulrike; Bohm, Isabel; Lubrich, Oliver; Menninghaus, Winfried; Jacobs, Arthur (2012). "Old proverbs in new skins – an fMRI study on defamiliarization". Frontiers in psychology, 3(204), pp. 1-18. Frontiers Research Foundation 10.3389/fpsyg.2012.00204

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We investigated how processing fluency and defamiliarization (the art of rendering familiar notions unfamiliar) contribute to the affective and esthetic processing of reading in an event-related functional magnetic-resonance-imaging experiment.We compared the neural correlates of processing (a) familiar German proverbs, (b) unfamiliar proverbs, (c) defamiliarized variations with altered content relative to the original proverb (proverb-variants), (d) defamiliarized versions with unexpected wording but the same content as the original proverb (proverb-substitutions), and (e) non-rhetorical sentences. Here, we demonstrate that defamiliarization is an effectiveway of guiding attention, but that the degree of affective involvement depends on the type of defamiliarization: enhanced activation in affect-related regions (orbito-frontal cortex, medPFC) was found only if defamiliarization altered the content of the original proverb. Defamiliarization on the level of wording was associated with attention processes and error monitoring. Although proverb-variants evoked activation in affect-related regions, familiar proverbs received the highest beauty ratings.

Item Type:

Journal Article (Original Article)

Division/Institute:

06 Faculty of Humanities > Department of Linguistics and Literary Studies > Institute of Germanic Languages

UniBE Contributor:

Lubrich, Oliver

Subjects:

400 Language > 430 German & related languages
800 Literature, rhetoric & criticism > 830 German & related literatures

ISSN:

1664-1078

Publisher:

Frontiers Research Foundation

Language:

English

Submitter:

Simone Gehr

Date Deposited:

26 Mar 2014 14:37

Last Modified:

06 Sep 2016 16:17

Publisher DOI:

10.3389/fpsyg.2012.00204

PubMed ID:

22783212

Uncontrolled Keywords:

esthetics, fMRI, familiarity, foregrounding, literature, proverbs, reading

BORIS DOI:

10.7892/boris.42926

URI:

https://boris.unibe.ch/id/eprint/42926

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