Effects of Personalized TV Ads on Candidate Evaluation and Voting Decision

Adam, Silke; Maier, Michaela (2010). Effects of Personalized TV Ads on Candidate Evaluation and Voting Decision. In: ohne Verlag.

Item Type:

Conference or Workshop Item (Abstract)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Social Sciences > Institute of Mass Communication Studies

UniBE Contributor:

Adam, Silke

Language:

English

Submitter:

Factscience Import

Date Deposited:

04 Oct 2013 14:15

Last Modified:

10 Mar 2014 16:14

URI:

https://boris.unibe.ch/id/eprint/4299 (FactScience: 208460)

Actions (login required)

Edit item Edit item
Provide Feedback