The gender typicality of faces and its impact on visual processing and on hiring decisions

Von Stockhausen, Lisa; Köser, Sara; Sczesny, Sabine (2013). The gender typicality of faces and its impact on visual processing and on hiring decisions. Experimental psychology, 60(6), pp. 444-452. Hogrefe 10.1027/1618-3169/a000217

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Past research has shown that the gender typicality of applicants’ faces affects leadership selection irrespective of a candidate’s gender: A masculine facial appearance is congruent with masculine-typed leadership roles, thus masculine-looking applicants are hired more certainly than feminine-looking ones. In the present study, we extended this line of research by investigating hiring decisions for both masculine- and feminine-typed professional roles. Furthermore, we used eye tracking to examine the visual exploration of applicants’ portraits. Our results indicate that masculine-looking applicants were favored for the masculine-typed role (leader) and feminine-looking applicants for the feminine-typed role (team member). Eye movement patterns showed that information about gender category and facial appearance was integrated during first fixations of the portraits. Hiring decisions, however, were not based on this initial analysis, but occurred at a second stage, when the portrait was viewed in the context of considering the applicant for a specific job.

Item Type:

Journal Article (Original Article)

Division/Institute:

07 Faculty of Human Sciences > Institute of Psychology > Social Psychology and Social Neuroscience

UniBE Contributor:

Köser, Sara and Sczesny, Sabine

Subjects:

300 Social sciences, sociology & anthropology

ISSN:

1618-3169

Publisher:

Hogrefe

Language:

English

Submitter:

Irène Gonce-Gyr

Date Deposited:

02 May 2014 09:21

Last Modified:

08 Sep 2017 23:34

Publisher DOI:

10.1027/1618-3169/a000217

BORIS DOI:

10.7892/boris.46212

URI:

https://boris.unibe.ch/id/eprint/46212

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