The effect of figures in CCS communication

L'Orange Seigo, Selma; Dohle, Simone; Diamond, Larryn; Siegrist, Michael (2013). The effect of figures in CCS communication. Journal of Greenhouse Gas Control, 16, pp. 83-90. Elsevier 10.1016/j.ijggc.2013.03.009

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Illustrations are an essential part of most CCS communication materials. This article looks at the role of illustrations in communication and education in general, and in CCS communication in particular. First, literature on multimedia learning is reviewed and general guidelines for designing graphical displays deduced. This is followed by a discussion of relevant mental models and their possible implementa- tion in pictorial form. The authors then report on an interview study in which illustrations with various implementations of CCS mental models are compared. No major differences were found regarding under- standing of CCS between the different illustrations. Graphical displays alone are not powerful enough to implicitly correct typical misconceptions about CCS. Such misconceptions should be stated explicitly, along with their correction.

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