Online social networks: why we disclose

Krasnova, Hanna; Spiekermann, Sarah; Koroleva, Ksenia; Hildebrand, Thomas (2010). Online social networks: why we disclose. Journal of Information Technology, 25(2), pp. 109-125. Palgrave Macmillan 10.1057/JIT.2010.6

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On online social networks such as Facebook, massive self-disclosure by users has attracted the attention of industry players and policymakers worldwide. Despite the impressive scope of this phenomenon, very little is understood about what motivates users to disclose personal information. Integrating focus group results into a theoretical privacy calculus framework, we develop and empirically test a Structural Equation Model of self-disclosure with 259 subjects. We find that users are primarily motivated to disclose information because of the convenience of maintaining and developing relationships and platform enjoyment. Countervailing these benefits, privacy risks represent a critical barrier to information disclosure. However, users’ perception of risk can be mitigated by their trust in the network provider and availability of control options. Based on these findings, we offer recommendations for network providers.

Item Type:

Journal Article (Original Article)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Information Systems > Information Management

UniBE Contributor:

Krasnova, Hanna

Subjects:

000 Computer science, knowledge & systems
300 Social sciences, sociology & anthropology > 330 Economics

ISSN:

0268-3962

Publisher:

Palgrave Macmillan

Projects:

[392] The Value of Privacy on Social Media

Language:

English

Submitter:

Rahel Winkelmann

Date Deposited:

24 Apr 2014 14:43

Last Modified:

21 Jul 2015 11:34

Publisher DOI:

10.1057/JIT.2010.6

URI:

https://boris.unibe.ch/id/eprint/46993

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