Self-disclosure and privacy calculus on social networking sites: the role of culture

Krasnova, Hanna; Veltri, Natasha F.; Günther, Oliver (2012). Self-disclosure and privacy calculus on social networking sites: the role of culture. Business & information systems engineering, 4(3), pp. 127-135. Gabler 10.1007/s12599-012-0216-6

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Social Networking Sites (SNSs) have become extremely popular around the world. They rely on user-generated content to offer engaging experience to its members. Cultural differences may influence the motivation of users to create and share content on SNS. This study adopts the privacy calculus perspective to examine the role of culture in individual self-disclosure decisions. The authors use structural equation modeling and multi-group analysis to investigate this dynamics. The findings reveal the importance of cultural dimensions of individualism and uncertainty avoidance in the cognitive processes of SNS users.

Item Type:

Journal Article (Original Article)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Information Systems > Information Management

UniBE Contributor:

Krasnova, Hanna

Subjects:

000 Computer science, knowledge & systems
300 Social sciences, sociology & anthropology > 330 Economics

ISSN:

1867-0202

Publisher:

Gabler

Language:

English

Submitter:

Rahel Winkelmann

Date Deposited:

16 Apr 2014 13:08

Last Modified:

10 Aug 2015 13:37

Publisher DOI:

10.1007/s12599-012-0216-6

BORIS DOI:

10.7892/boris.47011

URI:

https://boris.unibe.ch/id/eprint/47011

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