What Makes Them Like the Deal? Investigating Determinants of E-word-of-mouth

Schäfer, Kerstin; Krasnova, Hanna; Günther, Oliver (2012). What Makes Them Like the Deal? Investigating Determinants of E-word-of-mouth. In: 20th European Conference on Information Systems (ECIS 2012). Barcelona, Spain. 10.06.-13.06.2012.

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Item Type:

Conference or Workshop Item (Paper)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Information Systems

UniBE Contributor:

Krasnova, Hanna

Subjects:

000 Computer science, knowledge & systems
300 Social sciences, sociology & anthropology > 330 Economics

Language:

English

Submitter:

Rahel Winkelmann

Date Deposited:

28 May 2014 11:00

Last Modified:

28 May 2014 11:00

URI:

https://boris.unibe.ch/id/eprint/47102

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