Online disclosure and privacy concerns: a study of Moroccan and American facebook users

Veltri, Natasha F.; Krasnova, Hanna; Elgarah, Wafa (4 August 2011). Online disclosure and privacy concerns: a study of Moroccan and American facebook users. In: 17th Americas Conference on Information Systems (AMCIS 2011). Detroit, Michigan. 04.08.-08.08.2011.

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In using online social networks to connect and interact with people has become extremely popular all around the world. Thelargest Social Networking Site (SNS), Facebook, offers its services in over 70 languages and increasingly relies oninternational users to grow its membership. Aiming to understand the role of culture in SNS participation, this study adopts a‘privacy calculus’ perspective to examine the differences in participation patterns between American and MoroccanFacebook users. Survey results show that Moroccans users disclose less on Facebook than US users, yet perceive moredamage should their privacy on Facebook be violated. American users, on the other hand, have lower privacy concerns, trustfellow SNS members and legal system more, and disclose more in their profile. From a practical standpoint, the resultsindicate that SNS providers cannot rely on the same methods to encourage user participation and disclosure in differentcountries.

Item Type:

Conference or Workshop Item (Paper)


03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Information Systems

UniBE Contributor:

Krasnova, Hanna


000 Computer science, knowledge & systems
300 Social sciences, sociology & anthropology > 330 Economics


[392] The Value of Privacy on Social Media




Rahel Winkelmann

Date Deposited:

28 May 2014 11:47

Last Modified:

21 Jul 2015 11:36


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