It’s all about networking! Empirical investigation of social capital formation on social network sites

Koroleva, Ksenia; Krasnova, Hanna; Veltri, Natasha F.; Günther, Oliver (4 December 2011). It’s all about networking! Empirical investigation of social capital formation on social network sites. In: 32nd International Conference on Information Systems (ICIS 2011). Shanghai (China). 04.12.-07.12.2011.

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As Social Network Sites (SNS) permeate our daily routines, the question whether participation results in value for SNS users becomes particularly acute. This study adopts a 'participation-source-outcome' perspective to explore how distinct uses of SNS generate various types of social capital benefits. Building on existing research, extensive qualitative findings and an empirical study with 253 Facebook users, we uncover the process of social capital formation on SNS. We find that even though active communication is an important prerequisite, it is the diversified network structure and the increased social connectedness that are responsible for the attainment of the four benefits of social capital on SNS: emotional support, networking value, horizon broadening and offline participation. Moreover, we propose and validate scales to measure social capital benefits in the novel context of SNS.

Item Type:

Conference or Workshop Item (Paper)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Information Systems

UniBE Contributor:

Krasnova, Hanna

Subjects:

000 Computer science, knowledge & systems
300 Social sciences, sociology & anthropology > 330 Economics

Language:

English

Submitter:

Rahel Winkelmann

Date Deposited:

30 Apr 2014 12:59

Last Modified:

05 Dec 2014 15:49

Uncontrolled Keywords:

Social Capital Benefits, Sources, Measurement Scales, SNS

BORIS DOI:

10.7892/boris.47120

URI:

https://boris.unibe.ch/id/eprint/47120

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