Krasnova, Hanna; Koroleva, Ksenia; Veltri, Natasha F. (12 December 2010). Investigation of the Network Construction Behaviour on Social Networking Sites. In: 31st International Conference on Information Systems (ICIS) 2010. ICIS 2010 Proceedings : Paper. Association for Information Systems
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INVESTIGATION OF THE NETWORK CONSTRUCTION BEHAVIOR ON SOCIAL NETW.pdf - Published Version Available under License Publisher holds Copyright. Download (539kB) | Preview |
By enabling connections between individuals, Social Networking Sites, such as Facebook, promise to create significant individual as well as social value. Encouraging connections between users is also crucial for service providers who increasingly rely on social advertising and viral marketing campaigns as important sources of their revenue. Consequently, understanding user’s network construction behavior becomes critical. However, previous studies offer only few scattered insights into this research question. In order to fill this gap, we employ Grounded Theory methodology to derive a comprehensive model of network construction behavior on social networking sites. In the following step we assess two Structural Equation Models to gain refined insights into the motivation to send and accept friendship requests – two network expansion strategies. Based on our findings, we offer recommendations for social network providers.
Item Type: |
Conference or Workshop Item (Paper) |
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Division/Institute: |
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Information Systems |
UniBE Contributor: |
Krasnova, Hanna |
Subjects: |
000 Computer science, knowledge & systems 300 Social sciences, sociology & anthropology > 330 Economics |
Series: |
ICIS 2010 Proceedings : Paper |
Publisher: |
Association for Information Systems |
Projects: |
[392] The Value of Privacy on Social Media |
Language: |
English |
Submitter: |
Rahel Winkelmann |
Date Deposited: |
30 Apr 2014 13:35 |
Last Modified: |
05 Dec 2022 14:31 |
Uncontrolled Keywords: |
Social networks, Social ties, Structural modeling/Structural equation modeling (SEM), Grounded Theory |
BORIS DOI: |
10.7892/boris.47137 |
URI: |
https://boris.unibe.ch/id/eprint/47137 |
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