Krasnova, Hanna; Kolesnikova, Elena; Günther, Oliver (7 June 2010). Leveraging Trust and Privacy Concerns in Online Social Networks: an Empirical Study. In: 18th European Conference on Information Systems (ECIS 2010). Pretoria, South Africa. 07.06.2010 - 09.06.2010.
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Unprecedented success of Online Social Networks, such as Facebook, has been recently overshadowed by the privacy risks they imply. Weary of privacy concerns and unable to construct their identity in the desired way, users may restrict or even terminate their platform activities. Even though this means a considerable business risk for these platforms, so far there have been no studies on how to enable social network providers to address these problems. This study fills this gap by adopting a fairness perspective to analyze related measures at the disposal of the provider. In a Structural Equation Model with 237 subjects we find that ensuring interactional and procedural justice are two important strategies to support user participation on the platform.
Item Type: |
Conference or Workshop Item (Paper) |
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Division/Institute: |
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Information Systems |
UniBE Contributor: |
Krasnova, Hanna |
Subjects: |
000 Computer science, knowledge & systems 300 Social sciences, sociology & anthropology > 330 Economics |
ISBN: |
ISBN: 978-0-620-47172-5 |
Projects: |
[392] The Value of Privacy on Social Media |
Language: |
English |
Submitter: |
Rahel Winkelmann |
Date Deposited: |
01 May 2014 16:36 |
Last Modified: |
05 Dec 2022 14:31 |
Uncontrolled Keywords: |
Human-computer interaction, Online communities, Privacy/information privacy, Structural modeling |
BORIS DOI: |
10.7892/boris.47144 |
URI: |
https://boris.unibe.ch/id/eprint/47144 |
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