Leveraging Trust and Privacy Concerns in Online Social Networks: an Empirical Study

Krasnova, Hanna; Kolesnikova, Elena; Günther, Oliver (7 June 2010). Leveraging Trust and Privacy Concerns in Online Social Networks: an Empirical Study. In: 18th European Conference on Information Systems (ECIS 2010). Pretoria, South Africa. 07.06.2010 - 09.06.2010.

[img]
Preview
Text
20100130.pdf - Published Version
Available under License BORIS Standard License.

Download (228kB) | Preview

Unprecedented success of Online Social Networks, such as Facebook, has been recently overshadowed by the privacy risks they imply. Weary of privacy concerns and unable to construct their identity in the desired way, users may restrict or even terminate their platform activities. Even though this means a considerable business risk for these platforms, so far there have been no studies on how to enable social network providers to address these problems. This study fills this gap by adopting a fairness perspective to analyze related measures at the disposal of the provider. In a Structural Equation Model with 237 subjects we find that ensuring interactional and procedural justice are two important strategies to support user participation on the platform.

Item Type:

Conference or Workshop Item (Paper)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Information Systems

UniBE Contributor:

Krasnova, Hanna

Subjects:

000 Computer science, knowledge & systems
300 Social sciences, sociology & anthropology > 330 Economics

ISBN:

ISBN: 978-0-620-47172-5

Projects:

[392] The Value of Privacy on Social Media

Language:

English

Submitter:

Rahel Winkelmann

Date Deposited:

01 May 2014 16:36

Last Modified:

21 Jul 2015 11:38

Uncontrolled Keywords:

Human-computer interaction, Online communities, Privacy/information privacy, Structural modeling

BORIS DOI:

10.7892/boris.47144

URI:

https://boris.unibe.ch/id/eprint/47144

Actions (login required)

Edit item Edit item
Provide Feedback