Privacy Calculus on Social Networking Sites: Explorative Evidence from Germany and USA

Krasnova, Hanna; Veltri, Natasha F. (5 January 2010). Privacy Calculus on Social Networking Sites: Explorative Evidence from Germany and USA. In: 43rd Hawaii International Conference on System Sciences (HICSS) (pp. 1-10). IEEE 10.1109/HICSS.2010.307

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Worldwide social networks, like Facebook, face fierce competition from local platforms when expanding globally. To remain attractive social network providers need to encourage user self-disclosure. Yet, little research exists on how cultural differences impact selfdisclosure on these platforms. Addressing this gap, this study explores the differences in perceptions of disclosure-relevant determinants between German and US users. Survey of Facebook members indicates that German users expect more damage and attribute higher probability to privacy-related violations. On the other hand, even though American users show higher level of privacy concern, they extract more benefits from their social networking activities, have more trust in the service provider and legal assurances as well as perceive more control. These factors may explain a higher level of self-disclosure indicated by American users. Our results provide relevant insights for the social network providers who can adjust their expansion strategy with regard to cultural differences.

Item Type:

Conference or Workshop Item (Paper)


03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Information Systems

UniBE Contributor:

Krasnova, Hanna


000 Computer science, knowledge & systems
300 Social sciences, sociology & anthropology > 330 Economics




[392] The Value of Privacy on Social Media




Rahel Winkelmann

Date Deposited:

01 May 2014 17:10

Last Modified:

26 Jun 2016 01:50

Publisher DOI:





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