"It won't happen to me!": self-disclosure in online social networks

Krasnova, Hanna; Kolesnikova, Elena; Günther, Oliver (6 August 2009). "It won't happen to me!": self-disclosure in online social networks. In: 15th Americas Conference on Information Systems (AMCIS 2009). AMCIS 2009 Proceedings. Paper 343 (pp. 1-10). Atlanta, Georgia: AIS/ICIS

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Despite the considerable amount of self-disclosure in Online Social Networks (OSN), the motivation behind this phenomenon is still little understood. Building on the Privacy Calculus theory, this study fills this gap by taking a closer look at the factors behind individual self-disclosure decisions. In a Structural Equation Model with 237 subjects we find Perceived Enjoyment and Privacy Concerns to be significant determinants of information revelation. We confirm that the privacy concerns of OSN users are primarily determined by the perceived likelihood of a privacy violation and much less by the expected damage. These insights provide a solid basis for OSN providers and policy-makers in their effort to ensure healthy disclosure levels that are based on objective rationale rather than subjective misconceptions.

Item Type:

Conference or Workshop Item (Paper)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Information Systems

UniBE Contributor:

Krasnova, Hanna

Subjects:

000 Computer science, knowledge & systems
300 Social sciences, sociology & anthropology > 330 Economics

ISBN:

ISBN: 978-1-61567-581-4

Series:

AMCIS 2009 Proceedings. Paper 343

Publisher:

AIS/ICIS

Projects:

[392] The Value of Privacy on Social Media

Language:

English

Submitter:

Rahel Winkelmann

Date Deposited:

07 May 2014 12:12

Last Modified:

21 Jul 2015 11:39

Uncontrolled Keywords:

Social Networking, Privacy, Self-Disclosure, Optimistic Bias, Perceived Likelihood, Perceived Damage, Empirical Study

BORIS DOI:

10.7892/boris.47460

URI:

https://boris.unibe.ch/id/eprint/47460

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