Günther, Oliver; Krasnova, Hanna; Riehle, Dirk; Schöndienst, Valentin (2009). Modeling microblogging adoption in the enterprise. In: 15th Americas Conference on Information Systems (AMCIS 2009). AMCIS 2009 Proceedings. Paper 544 (pp. 1-10). AIS/ICIS
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Despite a broad range of collaboration tools already available, enterprises continue to look for ways to improve internal and external communication. Microblogging is such a new communication channel with some considerable potential to improve intra-firm transparency and knowledge sharing. However, the adoption of such social software presents certain challenges to enterprises. Based on the results of four focus group sessions, we identified several new constructs to play an important role in the microblogging adoption decision. Examples include privacy concerns, communication benefits, perceptions regarding signal-to-noise ratio, as well codification effort. Integrating these findings with common views on technology acceptance, we formulate a model to predict the adoption of a microblogging system in the workspace. Our findings serve as an important guideline for managers seeking to realize the potential of microblogging in their company.
Item Type: |
Conference or Workshop Item (Paper) |
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Division/Institute: |
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Information Systems |
UniBE Contributor: |
Krasnova, Hanna |
Subjects: |
000 Computer science, knowledge & systems 300 Social sciences, sociology & anthropology > 330 Economics |
ISBN: |
978-1-61567-581-4 |
Series: |
AMCIS 2009 Proceedings. Paper 544 |
Publisher: |
AIS/ICIS |
Language: |
English |
Submitter: |
Rahel Winkelmann |
Date Deposited: |
07 May 2014 12:42 |
Last Modified: |
05 Dec 2022 14:31 |
Uncontrolled Keywords: |
Technology Adoption, Enterprise Microblogging, Twitter, Social Software, Focus Groups |
BORIS DOI: |
10.7892/boris.47463 |
URI: |
https://boris.unibe.ch/id/eprint/47463 |
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