Drivers of RFID adoption in the automotive industry

Krasnova, Hanna; Weser, Lorenz; Ivantysynova, Lenka (2008). Drivers of RFID adoption in the automotive industry. In: 14th Americas Conference on Information Systems (AMCIS 2008). AMCIS 2008 Proceedings. Paper 287. Curran Associates

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The automotive industry is confronted with increasing competition, leading to higher cost pressures and the demand to optimize production processes and value chains. Here the RFID technology promises to improve a range of processes in logistics and manufacturing. Despite its promising potential in the automotive industry, RFID has not yet made a decisive step from pilots to real-life implementations in the supply chain. Building on existing models of technology adoption, we analyze RFID adoption dynamics in the automotive industry. Building on existing IOS adoption models tailored to RFID specifics and based on ten semi-structured interviews with OEMs and suppliers, we evaluate main drivers of RFID adoption in the automotive industry. Our key findings are that the use of a coercive approach by the OEM could be redundant because of the market-driven RFID adoption among many suppliers. Furthermore, suppliers implementing RFID can now gain an early mover competitive advantage by developing higher trust in their relationship with the OEM as well as accumulating unique expertise in this area.

Item Type:

Conference or Workshop Item (Paper)


03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Information Systems

UniBE Contributor:

Krasnova, Hanna


000 Computer science, knowledge & systems
300 Social sciences, sociology & anthropology > 330 Economics




AMCIS 2008 Proceedings. Paper 287


Curran Associates




Rahel Winkelmann

Date Deposited:

05 Jun 2014 12:28

Last Modified:

05 Jun 2014 12:28


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