Krasnova, Hanna; Rothensee, Matthias; Spiekermann, Sarah (2007). Perceived usefulness of RFID-enabled information services – a systematic approach. In: Oberweis, Andreas; Weinhardt, Christof; Gimpel, Henner; Koschmider, Agnes; Pankratius, Victor; Schnizler, Björn (eds.) eOrganisation: Service-, Prozess-, Market-Engineering: 8. Internationale Tagung Wirtschaftsinformatik. Karlsruhe: Universitätsverlag Karlsruhe
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Even though RFID technology is currently gaining importance mainly in logistics, usage areas, such as shopping or after-sales enhancements beyond the supply chain are envisioned. Yet, while RFID hits the street it is questioned if it may undermine one’s privacy while providing few customer benefits. Meeting this criticism this paper investigates RFID-enabled information services and the drivers of their usefulness for consumers. The article claims that the more risk one associates with a product the more benefit from RFID-enabled information services is perceived. We show empirically that the nature of product risk provides a useful framework to decide on the types of RFID information services a marketer should offer to create RFID usefulness perceptions and increase technology acceptance.
Item Type: |
Conference or Workshop Item (Paper) |
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Division/Institute: |
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Information Systems |
UniBE Contributor: |
Krasnova, Hanna |
Subjects: |
000 Computer science, knowledge & systems 300 Social sciences, sociology & anthropology > 330 Economics |
ISBN: |
978.3-86644-094-4 (Band 1) |
Publisher: |
Universitätsverlag Karlsruhe |
Language: |
English |
Submitter: |
Rahel Winkelmann |
Date Deposited: |
05 Jun 2014 14:02 |
Last Modified: |
05 Dec 2022 14:31 |
BORIS DOI: |
10.7892/boris.47475 |
URI: |
https://boris.unibe.ch/id/eprint/47475 |
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