Understanding virtual experience and telepresence - a review and synthesis of literature

Grüter, Marcel; Myrach, Thomas (2012). Understanding virtual experience and telepresence - a review and synthesis of literature. In: 20th European Conference on Information Systems (ECIS), 2012. Barcelona, Spain. 11.-13.06.2012.

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To enable buyers to be better informed before purchasing, products and services can be virtually experienced on the internet. Research into virtual experience (VE) and the related construct of telepresence (TP) as means of online marketing has made great progress in recent years. However, there is still disagreement in the literature concerning the exact understanding of these terms. In this study, the two terms are analyzed by means of a systematically executed literature review, differentiated from one another, and their understandings explained. This study is to our knowledge the first to compare the concepts of VE and TP in a systematic way. The analysis shows that TP is regarded as the feeling of presence conveyed by a communication medium. VE, on the other hand, is to be defined as an active state of a consumer through the use of computer-based presentation formats, and constituting a subtype of TP. These findings are intended to help VE and TP become more uniformly understood and make it easier to compare the results of future studies. Finally, from the literature review, it is possible to derive focal points for research in future studies.

Item Type:

Conference or Workshop Item (Paper)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Information Systems > Information Management
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Information Systems

UniBE Contributor:

Grüter, Marcel and Myrach, Thomas

Subjects:

600 Technology > 650 Management & public relations

Language:

English

Submitter:

Rahel Winkelmann

Date Deposited:

04 Apr 2014 15:22

Last Modified:

23 Apr 2014 16:29

URI:

https://boris.unibe.ch/id/eprint/47946

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