Schramm, H.; Schmid-Petri, H.; Lorkowski, M.
(2013).
Der Wert programminterner Werbung: Zur Wahrnehmung und Akzeptanz von Product Placement in Filmen.
In:
Tropp, J.; Schierl, T.
(eds.)
Wert und Werte der Marketing-Kommunikation (pp. 191-210).
Köln: Herbert von Halem Verlag
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Item Type: |
Book Section
(Book Chapter)
|
Division/Institute: |
03 Faculty of Business, Economics and Social Sciences > Social Sciences > Institute of Communication and Media Studies (ICMB) |
UniBE Contributor: |
Schmid-Petri, Hannah |
Subjects: |
300 Social sciences, sociology & anthropology |
ISBN: |
9783869620732 |
Publisher: |
Herbert von Halem Verlag |
Language: |
German |
Submitter: |
Mahboob Hasan
|
Date Deposited: |
22 May 2014 15:46 |
Last Modified: |
02 Mar 2023 23:24 |
URI: |
https://boris.unibe.ch/id/eprint/50432 |
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