The Reform of the EC Audiovisual Media Regulation : Television Without Cultural Diversity

Burri, Mira (2007). The Reform of the EC Audiovisual Media Regulation : Television Without Cultural Diversity. International journal of cultural property, 14(2), pp. 169-204. Cambridge University Press 10.1017 / S0940739107070105

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In the profoundly changing and dynamic world of contemporary audiovisual media, what has remained surprisingly unaffected is regulation. In the European Union, the new Audiovisual Media Services Directive (AVMS), proposed by the European Commission on December 13, 2005, should allegedly rectify this situation. Amending the existing Television without Frontiers Directive, it should offer a fresh approach and meet the challenge of appropriately regulating media in a complex environment. It is meant to achieve a balance between the free circulation of TV broadcast and new audiovisual media and the preservation of values of cultural identity and diversity, while respecting the principles of subsidiarity and proportionality inherent to the Community. The purpose of this paper is to examine whether and how the changes envisaged to the EC audiovisual media regime might influence cultural diversity in Europe. It addresses subsequently the question of whether the new AVMS properly safeguards the balance between competition and the public interest in this regard, or whether cultural diversity remains a mere political banner.

Item Type:

Journal Article (Original Article)

Division/Institute:

02 Faculty of Law > Department of Economic Law > World Trade Institute
10 Strategic Research Centers > World Trade Institute

02 Faculty of Law > Department of Economic Law > NCCR International Trade Regulation
02 Faculty of Law > Department of Economic Law > Institute of European and International Economic Law

UniBE Contributor:

Burri, Mira

Subjects:

300 Social sciences, sociology & anthropology > 340 Law

ISSN:

0940-7391

Publisher:

Cambridge University Press

Language:

English

Submitter:

Tihomira Burri

Date Deposited:

26 Aug 2014 10:39

Last Modified:

09 Oct 2019 15:44

Publisher DOI:

10.1017 / S0940739107070105

BORIS DOI:

10.7892/boris.51551

URI:

https://boris.unibe.ch/id/eprint/51551

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