Does the Use of Mobile Devices (Tablets and Smartphones) Affect Stated Choice Behavior in Web Surveys? An Application to Environmental Valuation

Glenk, Klaus; Liebe, Ulf; Malte, Oehlmann; Meyerhoff, Jürgen (30 June 2014). Does the Use of Mobile Devices (Tablets and Smartphones) Affect Stated Choice Behavior in Web Surveys? An Application to Environmental Valuation (Unpublished). In: 5th World Congress of Environmental and Resource Economists. Istanbul, Turkey. 28.06.-02.07.2014.

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Web surveys are becoming increasingly popular in survey research. Compared with face-to-face, telephone and mail surveys, web surveys may contain a different and new source of measurement error and bias: the type of device that respondents use to answer the survey questions. To the best of our knowledge, this is the first study that tests whether the use of mobile devices affects survey characteristics and stated preferences in a web-based choice experiment. The web survey was carried out in Germany with 3,400 respondents, of which 12 per cent used a mobile device (i.e. tablet or smartphone), and comprised a stated choice experiment on externalities of renewable energy production using wind, solar and biomass. Our main finding is that survey characteristics such as interview length and acquiescence tendency are affected by the device used. In contrast to what might be expected, we find that, compared with respondents using desktop computers and laptops, mobile device users spent more time to answer the survey and are less likely to be prone to acquiescence bias. In the choice experiment, mobile device users tended to be more consistent in their stated choices, and there are differences in willingness to pay between both subsamples.

Item Type:

Conference or Workshop Item (Paper)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Social Sciences > Institute of Sociology

UniBE Contributor:

Liebe, Ulf

Subjects:

300 Social sciences, sociology & anthropology

Language:

English

Submitter:

Ulf Liebe

Date Deposited:

02 Apr 2015 09:51

Last Modified:

02 Apr 2015 09:51

BORIS DOI:

10.7892/boris.65758

URI:

https://boris.unibe.ch/id/eprint/65758

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