Cross-Cultural Differences in Luxury Consumption: an Empirical Comparison between Japanese and Swiss Consumers

Gustova, Elena; Leuenberger, Dinah; Krohmer, Harley (2014). Cross-Cultural Differences in Luxury Consumption: an Empirical Comparison between Japanese and Swiss Consumers. In: 2014 Monaco Symposium on Luxury. Monaco. 10.04.-11.04.2014.

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On the background of the global rise of luxury consumption, the importance of knowing cross-cultural luxury consumption preferences grows accordingly. We investigate cross-cultural specifics of luxury consumption for two cultures, Switzerland and Japan, which clearly differ along Hofstede’s five cultural dimensions (Hofstede 2013). Using these dimensions as a conceptual background, we conduct qualitative interviews with luxury consumers from both cultures and derive propositions concerning the meaning of these dimensions for luxury consumption.

Item Type:

Conference or Workshop Item (Paper)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing

UniBE Contributor:

Gustova, Elena and Krohmer, Harley

Subjects:

600 Technology > 650 Management & public relations

Language:

English

Submitter:

Daniela Herzog

Date Deposited:

22 May 2015 13:40

Last Modified:

24 Aug 2015 09:35

URI:

https://boris.unibe.ch/id/eprint/68821

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