Dangers of ‘Facebook Login’ for Mobile Apps: Is There a Price Tag for Social Information?

Krasnova, Hanna; Eling, Nicole; Abramova, Olga; Buxmann, Peter (September 2014). Dangers of ‘Facebook Login’ for Mobile Apps: Is There a Price Tag for Social Information? In: International Conference on Information Systems. Auckland, New Zealand.

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Social networks offer horizontal integration for any mobile platform providing app users with a convenient single sign-on point. Nonetheless, there are growing privacy concerns regarding its use. These vulnerabilities trigger alarm among app developers who fight for their user base: While they are happy to act on users’ information collected via social networks, they are not always willing to sacrifice their adoption rate for this goal. So far, understanding of this trade-off has remained ambiguous. To fill this gap, we employ a discrete choice experiment to explore the role of Facebook Login and investigate the impact of accompanying requests for different information items / actions in the mobile app adoption process. We quantify users’ concerns regarding these items in monetary terms. Beyond hands-on insights for providers, our study contributes to the theoretical discourse on the value of privacy in the growing world of Social Media and mobile web.

Item Type:

Conference or Workshop Item (Paper)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Information Systems
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Information Systems > Information Management

UniBE Contributor:

Krasnova, Hanna

Subjects:

000 Computer science, knowledge & systems
300 Social sciences, sociology & anthropology > 330 Economics

Projects:

[392] The Value of Privacy on Social Media

Language:

English

Submitter:

Alisa Petrova

Date Deposited:

22 May 2015 09:29

Last Modified:

08 Jan 2019 13:06

Additional Information:

ICIS 2014 Proceedings. IS Security and Privacy

BORIS DOI:

10.7892/boris.68894

URI:

https://boris.unibe.ch/id/eprint/68894

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