Online Reputation Systems and Cumulative Advantage

Wehrli, Stefan; Jann, Ben (28 March 2007). Online Reputation Systems and Cumulative Advantage (Unpublished). In: General Online Research (GOR) 07. Leipzig, Germany. 26.-28.03.2007.

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The study of online reputation systems and their importance for promoting trust and cooperation and, therefore, the smooth functioning of online markets has received considerable attention over the last few years. In the first part of our talk we will try to give a brief overview of the existing theoretical and empirical work in this field, summarize the main findings from this research and identify open questions where results are either controversial or do not yet exist. The second part of our talk will focus on one of these issues that deserve further research, namely the relation between online reputation systems and processes of "cumulative advantage." Cumulative advantage is the mechanism where a favorable relative position of having a good reputation becomes a resource for further relative gains. The process leads to increased status inequality and a heavily skewed distribution of number of feedbacks, i.e. the ties in the reputation network. We present empirical evidence for direct and indirect reputation effects on the micro level of an auction reputation system and discuss the distributional consequences for the market level.

Item Type:

Conference or Workshop Item (Speech)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Social Sciences > Institute of Sociology

UniBE Contributor:

Jann, Ben

Subjects:

300 Social sciences, sociology & anthropology

Language:

English

Submitter:

Ben Jann

Date Deposited:

28 Jun 2016 15:51

Last Modified:

28 Jun 2016 15:51

BORIS DOI:

10.7892/boris.69494

URI:

https://boris.unibe.ch/id/eprint/69494

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