Diagnosing Organizational Identity Beliefs by Eliciting Complex, Multi-Modal Metaphors

Jacobs, Claus Dietrich; Oliver, David; Heracleous, Loizos (2013). Diagnosing Organizational Identity Beliefs by Eliciting Complex, Multi-Modal Metaphors. Journal of Applied Behavioral Science, 49(4), pp. 485-507. London: Sage 10.1177/0021886313485999

Text Jacobs_Oliver_Heracleous_2013_JABS.pdf - Published Version Restricted to registered users only Available under License Publisher holds Copyright. Download (725kB)

The purpose of this article is to extend the organizational development diagnostics repertoire by advancing an approach that surfaces organizational identity beliefs through the elicitation of complex, multimodal metaphors by organizational members. We illustrate the use of such "Type IV" metaphors in a postmerger context, in which individuals sought to make sense of the implications of the merger process for the identity of their organization. This approach contributes to both constructive and discursive new organizational development approaches; and offers a multimodal way of researching organizational identity that goes beyond the dominant, mainly textual modality.

Interest & Impact

Downloads

1 since deposited on 02 Apr 2013
0 in the past 12 months

Citations

5 Citations in Web of Science ®
6 Citations in Scopus

Search

in Google Scholar™

Services

Actions (login required)

Edit item

Actions (login required)

Edit item