Diagnosing Organizational Identity Beliefs by Eliciting Complex, Multi-Modal Metaphors

Jacobs, Claus Dietrich; Oliver, David; Heracleous, Loizos (2013). Diagnosing Organizational Identity Beliefs by Eliciting Complex, Multi-Modal Metaphors. Journal of Applied Behavioral Science, 49(4), pp. 485-507. London: Sage 10.1177/0021886313485999

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The purpose of this article is to extend the organizational development diagnostics repertoire by advancing an approach that surfaces organizational identity beliefs through the elicitation of complex, multimodal metaphors by organizational members. We illustrate the use of such "Type IV" metaphors in a postmerger context, in which individuals sought to make sense of the implications of the merger process for the identity of their organization. This approach contributes to both constructive and discursive new organizational development approaches; and offers a multimodal way of researching organizational identity that goes beyond the dominant, mainly textual modality.

Item Type:

Journal Article (Original Article)

Division/Institute:

11 Centers of Competence > Center of Comptetence for Public Management (KPM)

UniBE Contributor:

Jacobs, Claus Dietrich

Subjects:

300 Social sciences, sociology & anthropology > 350 Public administration & military science

ISSN:

0021-8863

Publisher:

Sage

Language:

English

Submitter:

Prof. PhD Claus Dietrich Jacobs

Date Deposited:

02 Apr 2013 21:52

Last Modified:

23 Oct 2019 18:17

Publisher DOI:

10.1177/0021886313485999

BORIS DOI:

10.7892/boris.76119

URI:

https://boris.unibe.ch/id/eprint/76119

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