Discursive Practices Of Organizational Identity Negotiations

Kreutzer, Karin; Jacobs, Claus Dietrich; Jaeger, Urs (1 July 2010). Discursive Practices Of Organizational Identity Negotiations. In: 26th EGOS Colloquium 2010 (p. 20). Berlin: EGOS European Group for Organizational Studies

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How do organizations discursively negotiate organizational identity? In a longitudinal interpretive case study, we investigate the discursive practices of identity negotiations in a non-profit organization. Drawing on semi-structured interviews, documents and participant observations, and in applying a discourse analytical framework, we first identify three distinct discourses that provide the discursive resources for three different identity propositions. Then and in order to understand how these discursive resources are activated and utilized, we reconstruct four distinct discursive practices of organizational identity negotiations: (1) external comparison and differentiation (2) denial of trade-offs and harmonization (3) historization, and (4) moralization. We discuss how this structure relates to other similarly pluralistic organizational contexts.

Item Type:

Conference or Workshop Item (Paper)


11 Centers of Competence > KPM Center for Public Management

UniBE Contributor:

Jacobs, Claus Dietrich


300 Social sciences, sociology & anthropology > 350 Public administration & military science


EGOS European Group for Organizational Studies




Claus Dietrich Jacobs

Date Deposited:

09 Sep 2010 11:04

Last Modified:

05 Dec 2022 14:51

Uncontrolled Keywords:

Organizational identity, discourse, nonprofit organizations



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