From metaphor to practice in the crafting of strategy

Buergi, Peter; Jacobs, Claus Dietrich; Roos, Johan (2007). From metaphor to practice in the crafting of strategy. In: Johnson, Gerry; Langley, Anne; Melin, Leif; Whittington, Richard (eds.) Strategy as Practice: Research Directions and Resources (pp. 197-203). Cambridge: Cambridge University Press

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The editors of Strategy as Practice, Johnson, Langley, Melin and Whittington, illustrate theoretical perspectives and alternative methodologies of 'strategy as practice' research by reflecting and commenting on selected 'classic' research papers such as Buergi, Jacobs and Roos' "From metaphor to practice in the crafting of strategy". Their paper explores how the link between the hand and the mind might be exploited in the making of strategy. Using Mintzberg's image of a potter, Buergi et al. develop a three-level theoretical schema, progressing from the physiological to the psychological to the social to trace the consequences of the hand-mind link. They discuss their model in view of an indicative case of managers from a large telecommunications firm experimenting with a process for strategy making in which they actively use their hands to construct representations of their organization and its environment.

Item Type:

Book Section (Book Chapter)

Division/Institute:

11 Centers of Competence > Center of Comptetence for Public Management (KPM)

UniBE Contributor:

Jacobs, Claus Dietrich

Subjects:

300 Social sciences, sociology & anthropology > 350 Public administration & military science

ISBN:

9780521681568

Publisher:

Cambridge University Press

Language:

English

Submitter:

Prof. PhD Claus Dietrich Jacobs

Date Deposited:

01 Jun 2006 19:55

Last Modified:

30 Oct 2019 00:07

Uncontrolled Keywords:

strategy, crafting, strategy as practice

BORIS DOI:

10.7892/boris.76153

URI:

https://boris.unibe.ch/id/eprint/76153

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