Motivational profiles of sporting event volunteers

Schlesinger, Torsten; Gubler, Rainer (2016). Motivational profiles of sporting event volunteers. Sport in Society: Cultures, Commerce, Media, Politics, 19(10), pp. 1-21. Taylor & Francis 10.1080/17430437.2015.1133596

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This article presents an approach for segmenting sporting event volunteers according to differences in their motives. Empirical data were obtained from a sample of 1169 volunteers who registered for the 2014 European Athletics Championships in Zürich. They completed the ‘Volunteer Motivation Scale for International Sporting Events’ (VMS-ISE) questionaire. The validity of the VMS-ISE was replicated by confirmatory factor analysis and the data were cluster analysed to identify distinct motivation-based volunteer profiles. These segmented volunteers on the basis of mutually exclusive motivational characteristics. The external validity of the four motivation-based types (‘community supporters’, ‘material incentive seekers’, ‘social networkers’ and ‘career and personal growth orienteers’) was confirmed with socio-economic, sport-related and volunteer activity-related variables. It is concluded that motivation-based segmentation represents a useful way of gaining a clearer understanding of the patterns underlying the heterogeneity of sporting events volunteers.

Item Type:

Journal Article (Original Article)


07 Faculty of Human Sciences > Institute of Sport Science (ISPW)
07 Faculty of Human Sciences > Institute of Sport Science (ISPW) > Sport Sociology and Management

UniBE Contributor:

Schlesinger, Torsten, Gubler, Rainer


300 Social sciences, sociology & anthropology
700 Arts > 790 Sports, games & entertainment




Taylor & Francis




Siegfried Nagel

Date Deposited:

04 Mar 2016 09:24

Last Modified:

05 Dec 2022 14:53

Publisher DOI:



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