Drivers of populism - A four-country comparison of party communication in the run-up to the 2014 European Parliament elections

Schmidt, Franzisca (12 June 2016). Drivers of populism - A four-country comparison of party communication in the run-up to the 2014 European Parliament elections (Unpublished). In: International Communication Association (ICA) 66th Annual Conference - "Communicating with Power". Fukuoka, Japan. 09.-13.06.2016.

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The aim of this paper is to analyze what different types of populist communication styles emerged during the 2014 EP election campaign and under which conditions political parties selected specific populist communication styles. To do this, a comparative quantitative content analysis of press releases in the run-up of the latest EP elections has been conducted for parties in France, Germany, Austria and Greece. The paper presents a definition of populism based on the contemporary academic discourse, which focuses on the transnational nature of the European political field. It is shown that populist party communication is more pronounced on the fringes of the political spectrum and in countries struggling with severe macroeconomic difficulties. Contrary to intuitive expectations, the perceived populist rhetoric of exclusivity in the context of the European sovereign debt crisis, which is identified as a central feature of right-wing populism, barely takes place within populist party communication.

Item Type:

Conference or Workshop Item (Paper)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Social Sciences > Institute of Mass Communication Studies

UniBE Contributor:

Schmidt, Franzisca

Subjects:

300 Social sciences, sociology & anthropology

Language:

English

Submitter:

Franzisca Schmidt

Date Deposited:

26 Jul 2016 11:33

Last Modified:

23 Oct 2019 09:24

Additional Information:

Paper Session Populist Parties, Populist Appeals, and Media Populism

BORIS DOI:

10.7892/boris.84056

URI:

https://boris.unibe.ch/id/eprint/84056

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