How much Entrepreneurial Orientation (EO) is needed for Long-term Success?

Zellweger, Thomas; Sieger, Philipp (2011). How much Entrepreneurial Orientation (EO) is needed for Long-term Success? In: Sieger, Philipp; Nason, Robert; Sharma, Pramodita; Zellweger, Thomas (eds.) The Global STEP Booklet: Evidence-based, Practical Insights for Enterprising Families (pp. 8-11). The Global STEP Project

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According to the STEP research framework, entrepreneurial orientation
(EO) is one key element of transgenerational value creation. EO refers to key
entrepreneurial processes in a company, i.e. to the methods, practices and
decision-making styles managers use to act entrepreneurially. 3 EO consists of
five main dimensions and several sub dimensions. However, there is a puzzle. Many studies suggest that the higher EO, the more successful a company is. But this seems not always to be true. Just think of many of the firms at the end of the 1990s. Firm members could act very autonomously, the companies were very innovative, took high risks, were very proactive and very aggressive in the market. However, most of them were not able to survive for more than a few years. So how entrepreneurial has a firm to be in order to achieve long-term success?

Item Type:

Book Section (Book Chapter)


03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Management

UniBE Contributor:

Sieger, Philipp


300 Social sciences, sociology & anthropology > 330 Economics
600 Technology > 650 Management & public relations


The Global STEP Project




Philipp Sieger

Date Deposited:

26 Jul 2016 13:39

Last Modified:

11 Sep 2017 17:45




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