Response Strategies to Negative Electronic Word-of-Mouth and Marketing Performance: The Moderating Role of Message Credibility

Kähr, Andrea; Casanova, Marco; Heri, Patrick; Krohmer, Harley (24 May 2016). Response Strategies to Negative Electronic Word-of-Mouth and Marketing Performance: The Moderating Role of Message Credibility (Unpublished). In: EMAC 2016. Oslo. 24.-27.05.2016.

Item Type:

Conference or Workshop Item (Speech)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing

UniBE Contributor:

Kähr, Andrea; Casanova, Marco; Heri, Patrick and Krohmer, Harley

Subjects:

600 Technology > 650 Management & public relations
300 Social sciences, sociology & anthropology > 350 Public administration & military science
300 Social sciences, sociology & anthropology > 330 Economics

Language:

English

Submitter:

Andrea Kähr

Date Deposited:

29 Aug 2016 09:38

Last Modified:

29 Aug 2016 09:38

URI:

https://boris.unibe.ch/id/eprint/86064

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