Televised Advertising in the 2009 European Parliamentary Elections. Comparing Campaign Strategies and Videostyles

Kaid, Lynda Lee; Adam, Silke; Maier, Michaela (2011). Televised Advertising in the 2009 European Parliamentary Elections. Comparing Campaign Strategies and Videostyles. In: Maier, Michaela; Strömbäck, Jesper; Kaid, Lynda Lee (eds.) European Political Communication: Campaign Strategies, Media Coverage, and Campaign Effects in European Parliamentary Elections (pp. 91-110). Ashgate Publishing Limited

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Item Type:

Book Section (Book Chapter)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Social Sciences > Institute of Mass Communication Studies

UniBE Contributor:

Adam, Silke

Publisher:

Ashgate Publishing Limited

Language:

English

Submitter:

Lena Floriana Studer

Date Deposited:

04 Oct 2013 14:24

Last Modified:

04 Nov 2019 14:19

BORIS DOI:

10.7892/boris.8633

URI:

https://boris.unibe.ch/id/eprint/8633 (FactScience: 214236)

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