Storytelling and cultural family value Transmission : value perception of stories in family firms

Zwack, Mirko; Kraiczy, Nils Daniel; von Schlippe, Arist; Hack, Andreas (2016). Storytelling and cultural family value Transmission : value perception of stories in family firms. Management Learning, 47(5), pp. 590-614. Sage 10.1177/1350507616659833

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This study analyses the transmission of cultural family values in family firms through storytelling. Specifically, we investigate whether cultural family values that are intended to be imparted by a story and its teller are also perceived accurately by listeners (i.e. the intended imparted value and the perceived value are congruent). We use a mixed-methods design including a qualitative phase, which identifies stories told in three German family firms, and a quantitative phase, which analyses the value perception (i.e. subjective
cognition) of 226 individuals from outside the firm for a selected number of six stories. Results indicate that the intended values of the selected stories are perceived accurately by the individuals. Hence, stories might describe a useful means for transmitting cultural family values in family firms.

Item Type:

Journal Article (Original Article)


03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Organization and Human Resource Management > Human Resource Management

UniBE Contributor:

Kraiczy, Nils Daniel and Hack, Andreas


300 Social sciences, sociology & anthropology > 330 Economics
600 Technology > 650 Management & public relations








Claudia Probst

Date Deposited:

13 Jan 2017 12:29

Last Modified:

13 Jan 2017 12:29

Publisher DOI:


Uncontrolled Keywords:

Cultural values; family firms; narratives; storytelling; value perception; value transmission




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