Inducing thought processes: bringing process measures and cognitive processes closer together

Schulte-Mecklenbeck, Michael; Kühberger, A.; Gagl, S.; Hutzler, F. (2017). Inducing thought processes: bringing process measures and cognitive processes closer together. Journal of behavioral decision making, 30(5), pp. 1001-1013. Wiley 10.1002/bdm.2007

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The challenge in inferring cognitive processes from observational data is to correctly align overt behavior with its covert cognitive process. To improve our understanding of the overt–covert mapping in the domain of decision making, we collected eye-movement data during decisions between gamble-problems. Participants were either free to choose or instructed to use a specific choice strategy (maximizing expected value or a choice heuristic). We found large differences in looking patterns between free and instructed choices. However, looking patterns provided no support for the common assumption that attention is equally distributed between outcomes and probabilities, even when participants were instructed to maximize expected value. Eye-movement data are to some extent ambiguous with respect to underlying cognitive processes.

Item Type:

Journal Article (Original Article)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Consumer Behavior

UniBE Contributor:

Schulte-Mecklenbeck, Michael

Subjects:

600 Technology > 650 Management & public relations

ISSN:

1099-0771

Publisher:

Wiley

Language:

English

Submitter:

Daniela Lüdi

Date Deposited:

17 Jul 2018 09:16

Last Modified:

26 Oct 2019 05:23

Publisher DOI:

10.1002/bdm.2007

BORIS DOI:

10.7892/boris.96197

URI:

https://boris.unibe.ch/id/eprint/96197

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