The Application of Fuzzy Logic for Managerial Decision Making Processes. Latest Research and Case Studies

Meier, Andreas; Portmann, Edy; Stoffel, Kilian; Terán, Luis (eds.) (2017). The Application of Fuzzy Logic for Managerial Decision Making Processes. Latest Research and Case Studies [Edited Textbook] . Fuzzy Management Methods. Cham: Springer International Publishing 10.1007/978-3-319-54048-1

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This book addresses the latest research and applications of fuzzy management methods for business decisions. It showcases a broad set of applications and discusses topics such as measures for the quality of analytics outcomes in big data environments; how fuzzy management methods support the inclusion of human thinking and human behavior in decision making processes; how to generate better results with fuzzy management methods in cases of imprecise information; new personalization concepts enabled by fuzzy logic for the offering of customized products and services especially in the electronic market; and lastly the application of fuzzy analysis for executives using natural rather than computer language. The combination of research papers and case studies makes it a valuable resource both for researchers and practitioners in the digital economy.

Item Type:

Book (Edited Textbook)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Information Systems > Information Management
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Information Systems

UniBE Contributor:

Portmann, Edy

Subjects:

000 Computer science, knowledge & systems
600 Technology > 650 Management & public relations
300 Social sciences, sociology & anthropology > 330 Economics

ISSN:

2196-4130

ISBN:

978-3-319-54047-4

Series:

Fuzzy Management Methods

Publisher:

Springer International Publishing

Projects:

[378] Cognitive Cities
[455] Modelling with Words Official URL
[388] Knowledge Aggregation, Representation and Reasoning

Language:

English

Submitter:

Michelle Stephanie Ballmer

Date Deposited:

11 May 2017 08:52

Last Modified:

11 May 2017 08:52

Publisher DOI:

10.1007/978-3-319-54048-1

URI:

https://boris.unibe.ch/id/eprint/98607

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