Giuffredi-Kähr, Andrea

Up a level
Export as [feed] RSS
Group by: Date | Item Type | Refereed | No Grouping

Ammann, Clemens Luis; Giuffredi-Kähr, Andrea; Nyffenegger, Bettina; Krohmer, Harley; Hoyer, Wayne David (14 February 2020). A Typology of Consumer Brand Defenders (Unpublished). In: 2020 AMA Winter Academic Conference. San Diego, CA. 14.-16.02.2020.

Provide Feedback