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Grossenbacher, Samuel (2008). Inside the Mind of Decision Makers - Antecedents and Consequences of Managers Mental Models. Innovative Betriebswirtschaftliche Forschung und Praxis: Vol. 225. Hamburg: Kovac
Baldauf, Artur; Cron, William; Grossenbacher, Samuel (2008). The Effect of Hierarchical Level on the Content and Structure of Managers Mental Models.
Baldauf, Artur; Cron, William; Grossenbacher, Samuel (2008). Miles and Snow Typology and Mental Models, 30 years of Miles & Snow Conference 2008, Cardiff/UK.
Baldauf, Artur; Cron, William L.; Grossenbacher, Samuel; Leigh, Thomas W. (2006). The Influence of Competitive Intensity on Sales Executives Cognitions of the Sales Force. In: Avlonitis, George J.; Papavassiliou, Nicholas; Papastathopoulou, Paulina (eds.) Sustainable Marketing Leadership. A Synthesis of Polymorphous Axioms, Strategies and Tactics, Proceedings of the 35th EMAC Conference, Athens, 23.-26.5.2006. Brüssel: European Marketing Academy
Falk, Tomas; Grossenbacher, Samuel; Hammerschmidt, Maik; Schepers, Jeroen (2006). Should I Stay or Should I Go - The Role of Status Quo for Using New Self-Service Alternatives. In: Avlonitis, George J.; Papavassiliou, Nicholas; Papastathopoulou, Paulina (eds.) Sustainable Marketing Leadership. A Synthesis of Polymorphous Axioms, Strategies and Tactics, Proceedings of the 35th EMAC Conference, Athens, 23.-26.5.2006. Brüssel: European Marketing Academy
