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Matzinger, Jonathan Tim; Ammann, Clemens Luis; Näpfli, Salome Nina; Krohmer, Harley (February 2024). The Double-Edged Sword of Brand Purpose in Times of Criticism: Fostering a Protective Halo and Precipitating Expectations (Unpublished). In: AMA.
Matzinger, Jonathan Tim; Ammann, Clemens Luis; Krohmer, Harley; Hediger, Andreas; Näpfli, Salome Nina (26 May 2023). Investigating the True Effect of Corporate Reputation on Firm Performance Disentangling the Measurement Jungle (Unpublished). In: EMAC.
