Petrova, Alisa

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Petrova, Alisa; Malär, Lucia Andrea; Krohmer, Harley; Khamitov, Mansur; Hoyer, Wayne David (17 May 2019). Creepiness in personalized online marketing: Concept, measurement, and consequences (Unpublished). In: Theory + Practice in Marketing. Columbia University, New York, NY. May 16-18, 2019.

Petrova, Alisa; Kähr, Andrea; Malär, Lucia Andrea; Hauert, Dominik (24 February 2019). Ad Transparency in Influencer Marketing: A Curse or A Blessing? (Unpublished). In: American Marketing Association Winter Academic Conference. Austin, TX. 22.-24.02.2019.


Petrova, Alisa; Kähr, Andrea; Malär, Lucia Andrea; Stucki, Nadine (29 May 2018). Influencer Marketing: When and Why Does Ad Disclosure Matter? (Unpublished). In: EMAC. Glasgow. 29.05.-01.06.2018.

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